Skills day 2008: 12 months on!

Paul Hollins – Cetis

Paul begins by entertaining the room by introducing Ming as not a social network tool the story of heroic Flash Gordon and the evil Emperor Ming, the nemesis of Flash Gordon.

He went on to discuss Tools, technology: “It’s about the audience stupid”.
Cetis had a bunch of issues: complexity, fast-changing content, JISC, overload of information. So needed to find a way to deal with the complexity. Needed quick responses with as short a turnaround as possible plus some slightly more measured responses and needed to be fit for purpose for the audience. Understanding your audience is essential but complex. Whole domain is v fast-moving so have to be very dynamic.

Our aims were to clarify our comms processes and exploit new tools. Needed more coordination.

Audience are people who go to the website, read out blogs, Cetis special interest groups, JISC projects themselves, JISC themselves…the whole world! Inputs and outputs into domain pages, front pages etc come from a range of places.

Two years on we know have a really good tool for doing this – contact me to find out more.

We also have to deal with events, resources, communications with community etc.

Has it been successful?
Whole is greater than the sum of parts. It’s catalytic and meets the needs of different and diverse audiences and using some exciting and new tools in doing this.

Twelve years on we have seen a steady increase in unique users to the website and increased and better journalism.

We have had 90 features and 150 news items since December.

Next: we have not achieved all our aims; evaluation process underway; stats are complex; next phase of website development is integration of PROD and use of widget technology, improve useability and respond to feedback

1 thought on “Skills day 2008: 12 months on!

  1. Ross Gardler

    I had this comment prepared for Andy’s presentation, but since he just asked a question about this, I’m posting now.

    Brian Kelly attempts to deine the term Amplied Conference in his Web Focus blog [1]. In summary he syays an amplified event is “a conference or similar event in which the talks and discussions at the conference are ‘amplified’ through use of networked technologies in order to extend the reach of the conference deliberations.” But what are the tools that can be used to amplify an event?

    Second LIfe, as demonstrated by Andy at this event is one way, but there are many others. Blogs are an obvious one, and in fairly wide use these days (this is an event blog comment). Here are some other ideas and resources you may find useful:

    Micro Blogging, such as Twitter is useful for creating a back channel for delegates.

    Photosharing services, such as Flickr are always interesting after the event, but they are also useful for getting those killer photo’s for use in subsequent publicity materials.

    Slide sharing services, such as are, in my opinion one of the most useful amplified event resources. Requesting your speakers upload presentations to your nominated sharing service results in slides being immediately available to delegates, higher visibility of the talks after the event and a fall back should a laptop with slides be lost or dmaged (I have in fact done a presentation from Slideshare for such technical reasons) We shouldn’t forget it’s greener too.

    Of course for each of these to be useful delegates must be able to find the various contributions. So the event should have an event tag which is used for all event related entries.

    It’s then possible to use create a custom page for the event that shows all information tagged for that event. For example:


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