Paul Hollins – Cetis
Paul begins by entertaining the room by introducing Ming as not a social network tool the story of heroic Flash Gordon and the evil Emperor Ming, the nemesis of Flash Gordon.
He went on to discuss Tools, technology: “It’s about the audience stupid”.
Cetis had a bunch of issues: complexity, fast-changing content, JISC, overload of information. So needed to find a way to deal with the complexity. Needed quick responses with as short a turnaround as possible plus some slightly more measured responses and needed to be fit for purpose for the audience. Understanding your audience is essential but complex. Whole domain is v fast-moving so have to be very dynamic.
Our aims were to clarify our comms processes and exploit new tools. Needed more coordination.
Audience are people who go to the website, read out blogs, Cetis special interest groups, JISC projects themselves, JISC themselves…the whole world! Inputs and outputs into domain pages, front pages etc come from a range of places.
Two years on we know have a really good tool for doing this – contact me to find out more.
We also have to deal with events, resources, communications with community etc.
Has it been successful?
Whole is greater than the sum of parts. It’s catalytic and meets the needs of different and diverse audiences and using some exciting and new tools in doing this.
Twelve years on we have seen a steady increase in unique users to the website and increased and better journalism.
We have had 90 features and 150 news items since December.
Next: we have not achieved all our aims; evaluation process underway; stats are complex; next phase of website development is integration of PROD and use of widget technology, improve useability and respond to feedback